Hey you. Yes, you! The one with the colorful shirt and the beautiful eyes? If you’re reading this then you probably chose to because I mentioned Deadpool in the title, right? Well, what about me, you know, your narrator—I’m fun too!

Why does nobody care?

Nah, nah, I’m joshing you. Why do you think I put Deadpool in the title? Because I knew if you like Deadpool, you might read it. I mean, I like Deadpool. I haven’t seen the film yet, but I trust Rottentomatoes.com and last I checked they gave it an 81%. And I think that’s rad. And if you think that’s rad—then you might also like fourth wall breaking jokes.

“What’s a fourth wall breaking joke?” I hear you ask. Okay, I don’t actually hear you ask that, because I’m a collection of squiggles on your computer screen that manages to communicate intricate thought, that someone in the past bothered to put down on paper, but you get my point. Fourth wall breaks, what are they? Well, they’re what I’m doing right now. It’s when I totally acknowledge the actual facts of a piece of media.

Like if I’m in a movie and I act like I know I’m in a movie. Or when a character in a book addresses the reader. That’s breaking the fourth wall. And the reason for this term is interesting—no! Wait! Don’t walk away! I promise this will entertain if you don’t already know.

It comes from theater, because on a stage there’s three walls, that bind the actors into the scene, but there’s also the open part of the stage that you the audience is looking through. At least, assuming Wikipedia isn’t lying to me. So, you see, right?

I know you see, you’re smart. I like you, reader. I feel like you and I have some sort of thing going on here, a friendship. A blooming one? No? Alright, more chimichangas for me.

Anyhow, reader. The trailers for Deadpool utilize this for marketing and advertising all over the place. Like all over the place. Have you seen the promotional poster when you’re in line at the theater in Countryside Mall? The gag even works with paper printouts, for gosh darn sake.

But he’s not the only one who can use this, come on! Anyone can have a little fun and a little benefit from fully letting their silliness out and dripping it into the 3D past the restrictions of flat screens, print papers, and radio ads. Have a little fun with your advertising.

People really do respond to a little levity. There’s enough dry and dull things in this world as it is. Don’t add to that, be a little more like Deadpool...without all the murdering, and the swearing, and the other nasty things. Because I don’t endorse that part.

So... yeah, give it a try. And I’ll see you later if you decide to read this article again.

Bye, bye!      

---

If you liked this article, you can read more of Brandon Scott’s work over at The Hive, or on his website: www.coolerbs.com.  

Normal 0 false false false EN-US X-NONE X-NONE Normal 0 false false false EN-US X-NONE X-NONE

Advertising Tarpon Springs Teacher's Heroism

Let's talk about advertising the heroes in our lives that we don't even acknowledge. Tarpon Springs gives us today's story, and is one that I think we can all celebrate.

Sure, they get commendations infrequently when they hit certain landmarks and milestones in their careers, and they occasionally get mentioned in awards acceptance speeches, but these are the people who spend hours with our children and do the little things that make them happy, healthy students.

One story pops out, and while she has made the news on Bay News 9's website, she deserves extra credit here too.

Tammy Steffen helped one of her colleague's students stop choking. Ileana Duncan deserves plaudits for knowing to get assistance when the situation was out of her control and beyond her ken to solve. These are the heroes that we should celebrate.

How often do your children go through things, whether choking like Cameron Lawrence, being bullied, getting injured at sporting events, or anything else where the teachers and coaches who spend half their waking hours with are the ones to keep a level head and help them when we as parents are unable to do so.

Teachers especially do not get the commendation they deserve, in my mind, so let's promote this story and advertise the impact they have on our children's lives.

They deserve it, don't you think?

This story was brought to you from Bay News 9, here.

We’re angry. We’re Americans. We’re pissed-off. WE’RE AMERICANS! And we have seen the administration and the banks and others screw us over so many times that is it any wonder Donald Trump is as far as he is?

Now, before I go any further with this article: I’m just going to clarify up front that it does not matter where I stand, personally, on the entire Donald Trump political debate. That’s not the point. I am only here to talk about how one man rose this fast with a strategy that’s fairly different than all the other candidates’.

Because you know what people are sick of? Being lied to. Or manipulated, or placated. You know…what a lot of politicians seem to be up to? And I’ve talked to, and heard enough from, people who support Donald Trump during this last year to see a running theme for why.

It usually boils down to this phrase: “Well, he’s the only one talking about these things.” And those things, he talks about, yet again, I’m not going to weigh in on. But for the sake of this article it doesn’t even matter. Because it’s marketing. And that I can talk about. It’s marketing with anger. Donald Trump, if he means someone ill will, uses a metaphorical sword, in broad daylight. Not a poison-tipped dagger.

And that’s new, and refreshing even. People have been so disabused of how effective our government can actually be. We’re cynical. I’m cynical. And he’s marketing to the cynical. He talks about how great America can be again—which acknowledges that it’s not that way now. He talks about solutions that sound like actual changes. And not in the typical way a politician would use the term “changes.”

And I can’t argue that it would cause change, across the whole of America, and it’s up to you, reader, if you think it would be good. But from the businesses on Cleveland Street through the whole of Clearwater, and everywhere else, we will feel it. Donald, above all, is a businessman—and a Republican. And I have no doubt he will change healthcare, and regulation, and possibly even our entire economy.

That is. If he wins.

---
If you liked this article, you can read more of Brandon Scott’s work over at The Hive, or on his website: www.coolerbs.com.   

 

1. It’s Super Popular on the Internet:

For better, or possibly for worse, the internet loves a list article. From cooking, to movies, to “Top Ten Best Florida Beaches” (spoiler alert: Clearwater Beach is on it for sure) there’s nothing that can’t find itself ranked on a list. And if the success of websites like Buzzfeed tells us anything, it’s that they are also powerful tools. So, why not use them for your marketing?  

2. People are More Likely to Read It:

There has been a myriad of articles and videos talking about why top five (or ten) lists are so successful. And perhaps my favorite theory is about the numbers themselves. People are busy, we live intensely packed lives, and the number on a list article’s title gives some clue to the length of it. Don’t have much time to read something? Well, this list, for example, has only five parts, so it will take a lot less time to read than say: a top twenty list. And when it comes to regular articles without any numbers, there’s no way to be sure, so you might skip it entirely if you’re in a hurry.

3. It Can Prompt Speculation and Discussion:

Ever been around someone you know when they’re reading or watching a top five list? They will sometimes tell you what’s on the list so far. And the conversations that will spark as a result, are in a way a form of word of mouth: the best kind of marketing.

4. It’s More Memorable:

I speak from experience with this one. Some months ago I had a family member read aloud the top one hundred television shows of all time. And I still remember that “Friends” got the number one spot. Months later. Just because of a random list. Additionally, the phrase “got number one” related to anything is enough to stick something in somebody’s memories.

5. There’s an Emotional Response:

You come across a list from a group going over best products. And the one you use doesn’t show up until…it’s number one! That’s validating, isn’t it? I’m not sure why, but for some reason, it feels like you won. And even if it’s just a product within your own company—you can still get that feeling in customers by telling them it was the “number one pick” or “the most popular choice.”

So, that’s my top five. And like all lists, it is subjective. But I hope you’ll consider giving the top five list a chance. If for no other reason than I did just manage to get you to read all the way to the end of this article.
---
If you liked this article, you can read more of Brandon Scott’s work over at The Hive, or on his website: www.coolerbs.com.      

Ok, let talk about "paint" today.  
Congragulations to First Choice Paints on their grand opening on January 21st.  Located at 2550 Sunset Point Rd., Clearwater, FL 33765.

So I asked Greg what is the difference between the paint he sells which is Benjamin Moore versus Behr paint, following is the difference:

Picking a paint brand can be very difficult for a consumer who is not familiar with various brand of paint.  Benjamin Moore being the top quality pick and Behr being the top value pick.

Benjamin Moore - has a reputation for providing extremely high-quality paint; rich colors and thickness are what allow it to stand out from other competitor.

Behr - considered a quality paint, just not quite as luxurious. 

Compare price - Depending on your budget and number of gallons needed, at around $50 per gallon, Benjamin Moore paint costs almost twice as much as Behr, which sells for around $30 per paint.

After all, stop by and talk to Greg, he has over sixteen years experience in the paint industry, both in paint application and running retail paint stores.  They have developed a strong reputation for service and honesty with local painters and retail customer.

Call Greg at 727-240-1419
2550 Sunset Point Rd., Clearwater, FL 33765