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How Acupuncture Works – Dr. Gene Healy at Root Healing Acupuncture Dr. Gene Healy at Root Healing Acupuncture talks about how acupuncture works.
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How Can A Local Store Market To A Need?

To quote from the movie Wolf of Wall Street: “Sell me this pen.” How do you sell it? You make someone need it.

And when coming up with products to market, it’s best to work with what we already know people need.

So, what are basic human needs? Like, mentally and physically? I’d say as a baseline: sustenance, rest, companionship - both romantic and platonic, and some feeling or concept of safety and productivity.

And where are some places you can get those in Clearwater and beyond?

Well, let’s start with the first one: sustenance. You’ve got Nature’s Food Patch on Cleveland Street, Publix, Walmart, and Tony’s Pizza, among many others. You pretty much have to shop at those sort of places because, whether you like it or not, you need to eat.

Now, as to rest. You probably have a bed and a house, so this one is mostly covered. Except sometimes you need to push away the desire for sleep. So, Starbucks.

Next up, companionship. This one’s not particularly locked down by anyone, at least platonically. But romantically: stop me when you’ve heard enough: Tinder, Match, OkCupid, Zoosk, Plenty of Fish, Geek 2 Geek, and so on and so forth.

Feeling safe and productive? We’re back to Starbucks for the latter and on to any insurance company and Bayside Urgent Care Center for the former.

And I could keep on going with this, expanding into less necessary “needs” but I think you get my point. The most successful businesses fit into, expand upon, or simplify what people need to do and have to have.

And I know all of this boils down to that old, but relevant chestnut “supply and demand.” But it is important to understand the base of the “demand” portion, so that you can better “supply.”

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If you liked this article, you can read more of Brandon Scott’s work over at The Hive, or on his website: www.coolerbs.com. 

Donald Trump and will his views affect Pinellas County?

MR. DONALD TRUMP – AN INDEPENDENT OR NOT?

There has been much written about the political process, the political candidates for the Presidential election, senatorial and congressional elections and even the local elections that concern all of us in Pinellas County and elsewhere around the country.

Each of us has our own unique, or shared, political views.  Some of us are hard, party-line voters with ideals that do not change.  Some of us are flexible voters who analyze each candidate we are eligible to vote for and base our decisions based on the policies they preach.  Many of us are completely ignorant of the political process, and as much as the greater United States doesn’t want to admit it, a great many voters are completely ignorant of what each politician stands for outside of the spin that the mainstream media bombards them with.

However, there are two types of voters that stand out: the revolutionary and the enlightened.  These may seem like bombastic descriptions, but if you bear with me through this analysis, let me explain.

The revolutionary voter is inclined to align him or herself with the candidate that speaks to the oft unspoken ideals, like Bernie Sanders who is so far out of the mainstream of public policy that his policy proposals are nothing but revolutionary in the country.  He is radical, charismatic and intelligent.  A potentially lethal combination.

The enlightened voter is similar in their choice of candidate to the flexible, with the distinction that they will look beyond their personal interests to the greater good of the country and world.

So the question begs: do we have any enlightened candidates?

I theorize that we do.

And here is why.

We have one candidate this election cycle who most closely represents the political ideals that our founding fathers, in part espoused, of personal freedom, small federal government and an increased sense of social mobility and hard work.  Who embodies this decidedly Jeffersonian outlook?  None other than Mr. Donald J. Trump.

 

donald-trump-jeffersonian-independent
 

 

How?  How can anyone say that this bombastic lunatic, with such aggressive rhetoric and tenor can be considered in the same philosophical league as such illuminaries as Thomas Jefferson, James Madison, James Marshall and Benjamin Franklin?

It’s quite simple.

The economic principles that Mr. Trump has espoused in this election cycle thus far, and in his past have indicated his bent toward the Independent Party, and Jeffersonian thought.  As he has said multiple times before, and in this Q&A with Chuck Todd on Meet The Press, October 4th, 2015:

“Q: Are you going to get rid of entire departments?

TRUMP: I would get rid of some. For example, the Department of Education. I would certainly get rid of a lot of it. I want local education. We could save a fortune with Environmental Protection–

Q: what is another agency you’d get rid of?

TRUMP: Even in the military, I’m going to build a military that’s much stronger than it is right now. But you know what? We can do it for a lot less.

Q: So you believe you can spend less money on defense than we do today?

TRUMP: I think we can make our defense much stronger and spend somewhat less money.”

This is a man who wants the federal government to spend less money, cut out oversight on defunct organizations and bring the economy back to the working class of the United States of America, where those who are in the game can flourish and prosper.  This is one of the core arguments of Jeffersonian Principle.  Thomas Jefferson killed departments that he considered a waste of federal resources, and by extension that of the people’s.  Thomas Jefferson encouraged individuals to work, albeit in agriculture primarily, but we move adapt with the times, and that too was something Jeffersonian principle dictate.

These are strong indicators that Donald Trump is an enlightened political candidate, and not merely a revolutionary candidate who wants to bring drastic change to the societal make-up of this country, and to be damned with the results.

You may not like him as a person, and no one is asking you too.   But, for those who are not party-line voters or ignorant of the political process, Donald Trump is one of the best candidates we have seen so far this century.

Feel free to agree or disagree below.

Leonardo DiCaprio - Marketing Wizard for Mother Earth?

Leo DiCaprio  wins an Oscar - new status expands his "Global Warming" cause marketing reach.

No doubt, Leo is and has been one of the world's leading actors for quite some time. His talent is obvious. Like other famous stars, and famous corporations, he has put a lot of energy into marketing various causes for the greater good of humanity, not a seemingly bad thing for individuals or corporations to do. With his top tier status, Mr. DiCaprio now has a platform voice to help make planetary change. His passion for cause marketing - climate change.  Below is this year's acceptance speech and climate change marketing pitch.



I like Leo and believe he is quite intelligent and having his attention on this "HOT" issue can help move discussions forward.  Is he correct and an expert science based meteorologist providing quality solutions that can address the problem?  It does not appear so. Bringing attention, funding and awareness to large scale issues is a good thing and helps those souls dedicating their lives to such issues. He should be applauded for his efforts, right or wrong. Wal-Mart has the Children's Miracle Network - Leo has planet earth...

With a net worth well over 200 million, the 41 year old Leo DiCaprio's wealth affords him luxuries Robin Leach would drool over.

decaprio-yacht

Numerous high end homes, fancy cars and yes - private jet airplanes. Similar to politicians telling us to not carry firearms while simultaneously surrounded by armed bodyguards, it makes it a bit more difficult to hear celebrities true messages when they are personally egregiously violating the very thing they extol. After completing studies at Embry Riddle Aeronautical University and Arizona State University in business and aeronautical technologies, and as a licensed private pilot I feel confident to claim Leo's personal carbon footprint is quite a bit above average...

dicaprio-private-jet


A few years ago, a South African acquaintance told me while filming Blood Diamonds, Leo rented one of her friends estates. She said her friend initially refused the offer from his minions, but then Leo himself actually arrived at her home and spent a few hours selling her into the idea.

 blood-diamond-dicaprio


After his extended stay, he left the home in perfect condition and her friend feeling he was a truly remarkable, kind and caring person. It's nice to hear these off the beat anecdotes that verifies the public persona. LIke all of us, apparently Leo just needed extra space for relaxation during breaks from hard work. Now that he has won an Oscar - he is and always will be included in rarefied Hollywood air.This gives his cause marketing an even greater boost.


dicaprio-private-jet2

Our company - Buzzazz.com - does cause marketing as well. Our choice has been to help support Human Rights activities that assist the world's children becoming better educated to the dangers of drugs.  Please visit www.drugfreeworld.org for more info.

drug-free-world-at-radio-city

Not on the same grand scale as Wal-Mart or Leo DiCaprio, yet over the past 30 years, we too have invested time and money as best we can. Our actual percentage of gross sales in this area is probably much greater than them both. Yet since we do not have the same audience appeal, our effective reach is obviously not quite the same. With his choice to loudly broadcast his cause awareness Leo can easily now become a target for being a giant of hypocrisy. Since I believe none are 100% perfect, I prefer to view Mr DiCaprio's efforts as worth supporting. There are a handful of basic ingredients required to keep sustaining human life. Too hot or too cold and we will end up extinct like big Sue the Dakota T Rex now "living" in a large Chicago Museum... I grew up in the Chicago area on a small lake in the farmlands of Indiana.  Summers in the water, winters on top of the ice playing hockey.  Since the 60's, the number of "hockey days" has greatly reduced.


10-other-climate-effects-EPA (1)


Most of us are aware that there has been tremendous changes in the weather patterns over the past few decades.  Is it cyclical, quickly diminishing or simply part of earth's normal patterns of change?  I'll leave those decisions up to true experts.  But in the meantime, i'll do what I can to lower my carbon footprint, and encourage others to do the same while simultaneously supporting good solutions that benefit us all.  Now that Leo DiCaprio and Al Gore through their cause marketing efforts have helped all other people around the world become well aware of climate change, we simply need proper teamwork with expert leaders in this arena that can be properly funded and supported to create workable solutions all humanity can easily and quickly get behind.


goreleo
"Where's The Fair Use?" It's Time To Have A Discussion, Clearwater.

Before I begin, a quick definition of “fair use.”

"a legal doctrine that portions of copyrighted materials may be used without permission of the copyright owner provided the use is fair and reasonable, does not substantially impair the value of the materials, and does not curtail the profits reasonably expected by the owner"

--Merriam Webster

And now, on to the article.

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Creators are going to create. It’s in the blood, the brain, the soul. But some now find themselves penalized for what they do. YouTube’s automatic copyright-infringement monitoring system is wrecking them. And people are asking: “Where’s The Fair Use?”

It’s a growing topic. And a growing hashtag (#WTFU.) An outreach of P.R. between internet creators and the audiences that love them. It’s part of a discussion of what it means nowadays to be a professional creator on the internet, and on the biggest video sharing site we have.

And this affects everyone — myself included — who enjoys YouTube, which I imagine is most of Clearwater. And, I imagine it’s most of America, considering the widespread ownership of computers in modern-day society.

Because commentary, and criticism, and parody are a legitimate form of art — enjoyed by many — with a long-standing history in print media that now finds itself attacked on YouTube.

And perhaps if all YouTube videos were a matter of hobby only, this may not be as big of a problem. But, we live in a world where artists make a living off of YouTube videos. And so we need to at least consider all the problems that restricting them poses.

Because if Fair Use becomes a non-defense, or if it’s basically ignored on YouTube, and the people doing honest, and legal videos can no longer do so without fear, then we stand to, and the creators certainly stand to, lose quite a bit.

An entire genre of videos — and many people’s livelihoods. No more reviews. No more commentary. No more “Let’s Play’s.” No more video discussion of films, television, or songs. A drastic loss of creativity on a still young form of artistic expression.

And I hate to leave this on such a bummer, but there are no set answers to the problem yet. At least not that I can see. But it is something we need to look at, and I urge you to watch one of the various videos on the subject. Because in our internet age, it’s becoming more and more important.

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If you liked this article, you can read more of Brandon Scott’s work over at The Hive, or on his website: www.coolerbs.com.